Who Said That Microsoft Needs to Worry About Gmail?

The world’s largest software company does not want to be restricted to the Windows operating system and productivity software Office. Microsoft released last week how you want to dominate the Internet, starting with the service mail. Leaves off the Hotmail interface and enters the air the Outlook.com – this time for all users around the world.

Not now that the company is betting on Outlook.com, the name given to the new email service. Anyone with an email provided by MS can modify the interface for more user -friendly and simple Outlook.com. You have Hotmail? Serves. It @ live.com, like me? It is also worth.

Interestingly, we found that Microsoft’s situation in Brazil is an admirable comfort.

The folks at comScore, a company specializing in market research, released to our site some figures showing that here it is the opposite of what happens in other countries, among them the United States. If Americans prefer Yahoo or Gmail, Hotmail here continues to dominate.

The latest figures for January 2013 show Hotmail first with 24.6 million Internet users using at home or at work. The email Yahoo came in second place with half of users: 12.3 million. Below you see the full list of ten email services most used in total online visitors and Brazil.

  1. Hotmail: 24642000
  2. Yahoo Mail: 12373000
  3. Gmail: 10390000
  4. UOL: 5463000
  5. Outlook.com: 3619000
  6. iG: 2025000
  7. Globo.com: 1894000
  8. Earth: 1869000
  9. UOL Host: 1764000
  10. R7: 639,000

The new Outlook.com (we are talking about the service, not the domain outlook.com, although both are confused) already appears in the most used list. Everything leads us to believe that the company led by Michel Levy in Brazil is a situation of absolute comfort. It is important to clarify that the figures from comScore do not relate to Messenger. Indeed, it was always necessary to have Hotmail to use instant messenger, but the accounting is given in number of unique visitors, no registered accounts.

The company argues that the experience became more beautiful, it is easier to keep intouch with friends through social networking integration, the 7 GB of free storage on SkyDrive, and controversial defense that Outlook.com offers more privacy in relation to Gmail.

In a statement about the change of interface, the company says that users were pleased to see that advertising was replaced by the latest updates on Twitter and Facebook “when an email from one of your contacts is being read.” They celebrate, “people saw 60% fewer ads” to use the new email. The question I ask: how Microsoft intends to pay the bill of a completely free service and virtually no advertising? Hopefully a few months to know how long they can maintain this attitude.

According to the company, more than 60 million Internet users make use of Hotmail / Live / Outlook with visual renewed. It is still missing attract the attention of almost 230 million people who email service around the world.

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