Uses Bicycle and Car to Sell Hamburger, Jam and Wine

After the wave of food trucks, another business model begins to win the streets: food bikes, bicycle companies. The skinny people draw attention to where they go, helping to spread business like hamburger, candy store and even wine shop.

But it’s not a totally green business. Bicycles are used more as marketing, to attract interest, but fail to carry all the necessary equipment. The businessmen have to use support cars, even more in a city with slopes like São Paulo.

The business has low investment. A freight bicycle can be transformed into a food-bike structure starting at R $ 1,900, according to a query made by UOL. However, there are still operating and inventory costs and often the support of a car to take the structure to the point of sale is also required.

The photographer Danilo Tanaka left the profession and invested more than $ 15 thousand to transform a bicycle into itinerant hamburger. On September 22, 2014, World Day Without a Car, Bike Burguer inaugurated on Avenida Paulista, where Tanaka has a fixed point from Monday to Friday. At the Site, there is authorization information. He sells more than 200 sandwiches a day, priced from $ 12 to $ 18.

“I wanted to join two passions, which are bike riding and hamburgers. I even thought of a food truck, but when I saw the price, I found it impossible. I knew I had bicycles for freighters that people carry water and boxes of beer and that would withstand a lot of weight, so I researched and found a manufacturer who customized the project,”he says.

Food bike: know the bike that turned hamburger

Bike Was Way To Create Brand Name And Make Brownie

Bianca Costa Mecchi also left the profession to dedicate herself to cooking. The journalist made brownies by order when she felt the need to create a brand and be closer to the public. The high cost of a store or food truck made her opt for the bike, which cost about R $ 5,000.”When it’s near, I put all the candy in the box and pedal it. If not, I need the support of a car.”

The initial idea was to sell sweets on the street. But he realized that there was more demand for events such as inaugurations and wedding parties. It charges, on average, $ 600 for six hours, but the price varies according to the amount of brownies and distance. Billing and profit were not disclosed.”Bicycle is good marketing. By the end of the year, I intend to invest in more bikes because there is demand.”

“Bike-Cellar” Was Born From Food Truck

Los Mendozitos, who sells wines in glasses or bottles, has made the opposite way. The deal began as a food truck, but the partners decided to invest in a”bike-cellar” to participate in events in smaller spaces, according to André Fischer, one of the partners.However, the structure of the car is indispensable.

“The bike is pedalable, but the cellar weighs almost 60 kg, so we take it in a small cart.In addition, the stock of the bike is 30 bottles, but in a good event, we sell 200. We still need to bring cooler with ice, so the operation is not self-sufficient. It ends up being more or more laborious than that of a food truck,”he says.

At events in open places, the bike also does not work because it is fully exposed, says Fischer. For six hours of service at an event, the price is from $ 950. According to Fischer, they make 80 to 85 per day in the month with two bicycles and five food trucks.Billing and profit were not disclosed.

Custom Bike Cost Is Low, But Business Is Limited

José Isaías Barbosa is the owner of Bicicletas Galileus, a manufacturer of bicycles. He says that this year alone he has customized more than ten bikes and the demand only grows. “The designs are personalized and the features depend on the purpose of the business. The customization takes three to four days, if it goes on and on. While a common freight bike exits for R $ 1,240, the customized one is from R $ 1,900.”

Karina Muniz, a consultant at Sebrae-SP (São Paulo Micro and Small Business Support Service), says that cycling is an interesting strategy to disseminate the brand and an alternative to high rental costs. However, on its own, it is not able to maintain the business, can limit growth and is an easily copiable model, according to the consultancy.

“It’s a product distribution point and not the business itself. It is a nice way to reach the customer, mobility is a positive point. But it is much more a showcase, because the productive process is not in it, a support structure is needed. In addition, it is subject to rain, wind, contaminations, so hygiene care should be redoubled to meet sanitary laws.”

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