Terra Will Broadcast Live Olympics the Web and Smartphones

The earth today announced it will be the portal responsible for transmitting in Brazil events (and backstage) of the Games London Olympic, which take place between July 27 and August 12 this year. The portal will broadcast all 36 channels of simultaneous and free videos to any internet user in the 17 countries where the company got the rights to.

The events will be broadcast through the company’s own platform, which will also be accessible from mobile devices. Another detail is an ‘innovation’, according to the portal: the transmission of Olympic content in 3D. The Earth has not released details on what will be the type of 3D in the press release, but I guess that this particular content will be broadcast only on TVs prepared for it.

The estimate of the Earth is that at least 100 million people watch the London Olympics, is expected 50 million of them access for mobile phones, 14 million for smartphones and 2 million of them for tablets. The whole portal will broadcast more than 4,700 hours of video, all of them in high definition and with subtitles in Portuguese, Spanish and English.

This is not the first time that the Earth can the rights of transmission of this event. In 2008 the portal was the only broadcast online and live the Beijing Olympics in 10 different channels on the Web.

 

 

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