Swatch is without a doubt one of my favorite brands of watches, practically since I was little girl always had a Swatch on my wrist, so when I was invited to cover the opening of its Flagship store at the Mall Perisur DF, excites me.
Arriving at the opening party welcomed us with delicious martines and snacks set with live music to train Mexican band to Mars; at the end was presented a projection-style kabuki (Japanese Theatre) which amazed the guests.
To close with a flourish was officially opened the store in the presence of representatives of marketing and VIP guests; the shop design has been created under the concepts of shops that exist in Europe, with minimalist design, the attention to detail of all the components of the shop, make visitors feel really a welcome something new and original above, such as Swatch watches.
This flagship store is an approach that has the brand with their fans, every part of this new shop Swatch, is a reflection of what is Swatch as a brand: fun, bold, innovative and modern.
The collection of winter shone through the winter atmosphere of the shop, there for all tastes and styles, the truth I would be difficult choose because each clock has its own personality and they are incredible. The star was undoubtedly special Red Knit Christmas clock decorated with reindeer, snowflakes and hearts white accompanied by a cute bag of hot water for cold winter nights.
So a ride to Perisur and learn about the new shop Swatch logo, insurance will find more than one watch who want to carry on your wrist.