Older Consumers Voters more Often Apple

According to a new study in the United States will be Apple’s products to a greater extent than previously chosen by consumers over 35 years.

Apple’s products are becoming more and more popular with the older consumers, according to a new survey from YouGov Zapera BrandIndex. It writes our site.

In the study, it appears that Apple will be opted in more than 35 years and previously for consumers from up, while Apple’s products will be less attractive to consumers between the ages of 18-34 years.

YouGov Zapera using their own “BuzzScore” to calculate the results with, as in all its simplicity is based on whether a respondent has heard anything positive or negative about a company. The result gives as the company’s “brand” in the United States.

Apple topped with the younger part of consumers in 2008, while it continues to rise for older consumers. It can also be because, among other things, that Apple’s recent commercials have turned against professionals and parents.