On Thursday (23), BitTorrent has renewed its platform before calling Bundle and renamed BitTorrent Now. The service seeks to attract more artists with a different compensation model. And more users with new applications and refined web interface.
With over 200 million users and 30 000 artists, the service account with Major Lazer, who produced Lean On with DJ Snake and Mø (it was only known that I have found). The differentiated remuneration aims to meet independent artists, so that everyone can publish their work and gain paywall or ads – but no content pirated there.
The artist gets 70% of ad revenue or 90% of “paygate” which releases a prior charge for the rest of the content – the album Tomorrow’s Modern Boxes of Thom Yorke, for example, costs $ 6, but you can watch a video of the first song for free.
In addition to these two ways of compensation, artists can create “files premium “, which can be obtained by users through a subscription on the mailing list. Free, developers can allow users to download some files (a Major Lazer album has seven available) and leave others, whether audio or video, “locked” to the user receiving them in the mail. It will also be notified of exclusive content for fans.
An interesting fact: despite the BitTorrent being a leader in technology peer-to-peer (P2P) BitTorrent Now uses the traditional streaming mechanism, a central server. The intention is to migrate to the P2P structure only later. To Engadget, a company spokesman said the decision was to launch the platform more quickly, as the building of a streaming exclusively on P2P would require time.
But one of the most important news for the public is the new interface for mobile applications, very well suited to mobile and that can boost the arrival of more users. Before, only the site of the Bundle could be used to download content, but now apps can do a sync with the site and provide what you already paid direct on mobile. If the content is free and the artist chose to show ads, they will appear before the music or video start.
If you like what you hear, you can add content to the favorites list (a sort of library) and download it directly on your phone. To stimulate the discovery of interesting content, BitTorrent has dedicated a team to heal songs and has sections like New Releases and Trends. No very famous artists, but it is interesting to see that independent can publicize their works and receive reasonably so.
Despite all the disclosure of images are running the application on an iPhone, BitTorrent Now only works on Android. The company has developed apps for iOS and even the Apple TV, but they are coming soon. The content found there until it is very cool – see songs embedded below.