Next Trend in Jeans

When we interviewed Dr. Denim in February, we understood that there were a lot more jeans knowledge to download. We called up John Graah, one of the two brothers in the company, to learn a little more about denim and which models that apply in the fall.


The jeans have evolved to become more and more of a dressy garments that you can have in most contexts. How you work with the trend?
-We are already on the meter movement stage, we use denim is treated with a method named flatfinish. It means, among other things, removing all the hair in the denim which makes it clean and smooth.

-Flatfinish has become a trend as vintage garments with durable effects become less interesting. This has made the rådenimen evolved, and that manufacturers are trying to make it more exciting. It hangs in turn merged with button-and gylftillverkarna that make the final product and more dressy variants. You rarely see rivets with rust effect, chipped paint and similar nowadays.

Jeans world talk a lot about where the jeans are made and where the cotton will. How important is it to you with the country of origin of the jeans?
“It’s important, but we can’t verify that the cotton to the same model comes from the exact same spot every year. In our jeans, we have a mixture of Australian, African and American cotton. Then we have production in both Asia and Europe.

-To list the country of origin is rather misleading because the country that prints is where the last significant production part was. This means that if the cotton comes from Tanzania, the weaving is made in Japan, the jeans are sewn in China, washed in Turkey and the buttons sewed in Italy-Yes, then the jeans “Made in Italy”. Our experience is that the individual plant plays a much larger role than the country it happens to be in.

What do you see as the next big trend in jeans-world?
-It is difficult to track longer than a year or two. But normally it goes in cycles, and that means if it’s dark now so it will be light soon. The narrow silhouette, though a bit more playful than before. Narrow at the feet but more kostymskärningar instead, creases and such for example. The dressy will continue for a while, that is. Continue to avoid all that is low rise and bootcut!

Tell us about your new models that apply for fall.
-We have made a new slim jeans named Terence, among Constructmaterials. Low pockets, and then narrow all the way down in the foot. And it is made of 100% cotton instead of 98% and 2% stretch as model Snap and other super-tight jeans often have. It becomes a bit more of a fashionbyxa, especially in raw denim. It’s vattendoppad, but not washed, which makes it not torrfäller quite as much as the usual raw denim.

Do you have any good tips to those readers who want to improve themselves in more jeans knowledge?
– A visual history of jeanswear of William Gilchrist and Roberto Manzotti is an amazing book. I leafed through it the first time when I was 12 years old and it sat directly. They go into the sanforiserings process, and will take up everything from the gold rush and forward – it is not only a brand name, but rather the jeans itself. In addition, it released in a new version pretty soon I think.