If you were one of the few people who had a motorcycle 360 and was waiting for a new model of it, we have bad news. Motorola and Lenovo have confirmed today that they have no plans to launch a new intelligent watch in the near future. Businesses have not completely ruled out this market, but for now there is nothing on the way.
In an interview with the Verge, the global head of product development of Motorola, Debasish Barkat, said the company “does not see enough demand on the market to launch [a new smartwatch] at this time”. “Wearable devices do not have a broad enough appeal for us to continue working on them year after year,” he continued.
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Maintaining the hopes of the fans, Barkat said that “We believe the fist still has value and that there will be a point where they bring more value to the consumer than they bring today.” However, according to Engadget, he confirmed that the company has no launch in this scheduled line for any point in the near future.
Motorola’s decision makes sense: the smart watch market has been going through successive drops in sales and a growing concentration around Apple Watch. In October, an IDC survey revealed a drop of 51.6% in the number of units sold of these appliances between the third quarter-quarters of 2015 and 2016.
In this period, Lenovo specifically saw a drop of 73.3% in its wearable appliances, which would justify her decision to withdraw at least temporarily from the market. Even Apple, although it remained in the market leadership, lost 71.6% of its sales in this period. The only company earning space year by year was Garmin, which makes intelligent watches focused on health and wellness, and whose sales have grown stunningly 324%.
Google itself seems not to be thrilled with the sector. The search giant is responsible for producing Android Wear, the operating system used by several smart watches, and announced in September that it would delay the next version of the system to 2017.