Marithe + Francois Girbaud

Partners in creation for over thirty years, Marithe + Francois Girbaud have joined forces to change the classic blue jean experimenting with washes and softening techniques that have revolutionized the industry.

Regularly injecting a good dose of innovation in the production of denim, the brand Girbaud is the origin of some styles of jeans among the most sold in contemporary history.

Marithé Bachellerie was born in 1942 in Lyon and François Girbaud in 1945 in Mazamet. They met in 1960 and began importing uniforms American cow-boys to Paris. By easing raw denims using cardboard emery, they invent the “stone wash” key industrial process today.

Until 1968, they work together with their first collection, CA, and in 1972, they opened a first store called Shop in the district of Les Halles in Paris, then best known for its market and women of easy virtue. Working under different licenses and different names, including “Companies mountains and forests” and “Closed”, the duo continues to explore new techniques.

It was not until 1986 that Marithe Francois Girbaud begin to draw on their own behalf and to present their collections at the fashion week in Paris. In 1982, actress Jennifer Beals, wearing one of their models in the movie Flashdance made known brand in the United States. That year, seven million items stamped with the trademark green square snapped. Kirk Douglas and Yul Brunner have used their services…

The Girbaud also made about them for some of their advertising campaigns. In 1988, they appeal to Jean-Luc Godard. During the 90s the brand is more adventurous and creative than ever, moving quietly as saying that Girbauds start working with heavy denim manufacturers and open shops and franchises in the world.

The jeans are torn and aged, laser cut, seamless structured by fusing tattooed, scratched or lycra stretch: Marithe and Francois Girbaud continue to innovate by designing for the body regardless of fashion trends .

Marithe Francois Girbaud brand now includes rows of denim and leather clothing, shoes and accessories , sportswear, ski suits and an eyewear line.Moreover, Girbaud have launched in the United States an educational project aimed at promoting peace and racial unity.

“Marithe and I are not in fashion. We threw the dictates nettle and chose to walk off the beaten track. We watched the street, listening to people and taking their wishes into account. By inventing streetwear, the baggy, they brought their freedom (if only to be able to put their hands in their pockets). The history of jeans that follows the company. We are the designers of jeans “live”. The dreams which we firmly believes is true. ”

Still against sense and without any taboos their latest advertising campaign parodied very aesthetically famous Last Supper: the brand has replaced Jesus’ apostles by women!!!

Which triggered the ire of the Catholic Church, which obtained the prohibition of the campaign after an appeal to the courts… In view of the media coverage, we can again confirm that the threat of a ban is often the best commercials… and the guarantee of a maximum word-of-mouth!

 

Gallery

Marithé and François Girbaud pone nuestro mundo de cabeza …

Marithé and François Girbaud pone nuestro mundo de cabeza ...

Source: yonoveotele.wordpress.com

Marithé + François Girbaud Spring 2003 Runway Pictures …

Marithé + François Girbaud Spring 2003 Runway Pictures ...

Source: www.livingly.com

Ropa de moda: JEANS, NUEVA COLECCION MARITHE FRANCOIS GIRBAUD

Ropa de moda: JEANS, NUEVA COLECCION MARITHE FRANCOIS GIRBAUD

Source: asieslamodafashion.blogspot.com

Marithé + François Girbaud Fall 2009 Runway Pictures …

Marithé + François Girbaud Fall 2009 Runway Pictures ...

Source: www.livingly.com

Marithé + François Girbaud Spring 2010 Runway Pictures …

Marithé + François Girbaud Spring 2010 Runway Pictures ...

Source: www.livingly.com

Marithé + François Girbaud : le jean dans tous ses états …

Marithé + François Girbaud : le jean dans tous ses états ...

Source: www.masculin.com

Marithé + François Girbaud Fall 2003 Runway Pictures …

Marithé + François Girbaud Fall 2003 Runway Pictures ...

Source: www.livingly.com

Marithé + François Girbaud at New York Fashion Week Fall …

Marithé + François Girbaud at New York Fashion Week Fall ...

Source: www.livingly.com

Marithé + François Girbaud Fall 2005 Runway Pictures …

Marithé + François Girbaud Fall 2005 Runway Pictures ...

Source: www.livingly.com

Marithé et François Girbaud

Marithé et François Girbaud

Source: www.luxury-design.com

24-26.03.2016 | Orignal

24-26.03.2016 | Orignal

Source: www.trentotto.fr

Carhartt Hats for Women

Carhartt Hats for Women

Source: www.bingapis.com

Marithé + François Girbaud at Paris Fashion Week Spring …

Marithé + François Girbaud at Paris Fashion Week Spring ...

Source: www.livingly.com

Marithé + François Girbaud at Paris Fashion Week Fall 2004 …

Marithé + François Girbaud at Paris Fashion Week Fall 2004 ...

Source: www.livingly.com

Marithé François Girbaud world turned on its head

Marithé François Girbaud world turned on its head

Source: theinspirationroom.com

Marithé & François Girbaud

Marithé & François Girbaud

Source: www.lesculottescourtes.com

Marithé + François Girbaud Fall 2008 Runway Pictures …

Marithé + François Girbaud Fall 2008 Runway Pictures ...

Source: stylebistro.com

vetement girbaud homme

vetement girbaud homme

Source: www.institut-essentiel.fr

Marithé + François Girbaud at Paris Fashion Week Fall 2004 …

Marithé + François Girbaud at Paris Fashion Week Fall 2004 ...

Source: stylebistro.com

Marithé + François Girbaud at Paris Fashion Week Fall 2009 …

Marithé + François Girbaud at Paris Fashion Week Fall 2009 ...

Source: www.livingly.com