Man Questions Trademark “Google” in the American Justice

When you think you saw everything in terms of esdrúxulos lawsuits, an American appears on the news to make us again lose faith in humanity. The webmaster David Elliott processes the Google in justice Arizona claiming that “Google” has ceased to be a brand name to become a verb synonymous with search terms on the Internet – no matter which browser, by the way.

Elliott entered the battle with Google after the search company also sued in US courts, claiming that he used the trademark in several (more than seven) domains registered by him as googlegaycruises.com or googledonaldtrump.com . Obviously, the Internet giant beat the guy in the courts.

According to the document that starts the process (published on Scribd), the word “Google” currently designates the transitive verb to search the network. As English is a more flexible language in terms of grammar, almost any name can turn verb. Americans already use “google” for searches on Google itself. Bolstered by a determination of the American Society of Dialects, Elliott asks “google” is recognized as a verb and therefore miss the trademark character.

The site Paid Content obtained access to documents in the file. There is recorded that David Elliott works on developing sites that promote “trade, community, relationships, personal health, charity and more.” What does that mean? Basically what any other registered domain on the Internet usually provides. Elliott and his lawyers appeal to ICANN, the highest authority in domain registrations, whose regulation endorse this type of activity for domains registered worldwide.

“Google” is a registered trademark of Google since 1997. Over the years it has received the certificates Renewing commercial use of the term. The company makes easy the process can prove to the judge that today “Google” remains a word recognized as property of the engine of the same name by consumers.

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