Giorgio Armani

13 factories, 4,700 employees, 500 stores in 46 countries, 8 lines of clothing, turnover is approaching 1.3 billion euros, and every year thousands of articles published … At the head of all this, there is only one man: Giorgio Armani. At 75, the richest fashion designer in the world is at the head of a colossal empire that he built himself.

“I am the first employee of my house,” say like Giorgio Armani to anyone who will listen. And for good reason: CEO and sole shareholder of his teaching is he and he alone who wields a master hand the company’s daily management, while keeping the commands of style. Transformed by a mysterious energy he creates, decides checks, and relentless advance. His credo? “Always be more demanding with ourselves than with others.” And that’s what took him from his youth.

Yet it is in a modest family that is high in Piacenza, northern Italy. The young man already has big ambitions, and this is the medicine that is intended initially. But military service interrupted his studies, and in 1957, when he returns, he changed his mind: it is the manner chosen. So he joined the department store Rinascente, Milan, first as an assistant photographer and then quickly to its style office, where it has research and articles from Japan, the US and India.

His first job will be offered by designer Nino Cerruti in 1961. He stayed there for 9 years, and will form the art of masculine cut. He understands that “bundled up” aspect of traditional fine Italian suit is due to age-old manufacturing traditions have not changed for generations. Thus it was at the origin of one of the largest earthquakes in the twentieth century fashion: the “Power Dressing.”

Indeed, when in 1970 he started his own account, alongside his friend and adviser Sergio Galeotti, he does not forget this fact: young thirtysomething yuppies are tired of dressing like their fathers. After working with several brands as a consultant independent fashion, he created his label and his first menswear collection in 1975. This unleashed chronic: we discover a revolutionary jacket, unlined and deconstructed, that molds the sensual body through flexible and comfortable fabrics.

Faced with the overwhelming success of the said jacket, Armani decided to fit the woman in 1976, and again, it just falls: it perpetuates female company release by Coco Chanel, and anticipates the style of business woman of the 80s, made suits and modern day dresses. It adjusts menswear for women, to create a comfortable elegance, thus taking a radical with foot against the New Look Dior.

Gradually, his style is instantly recognizable: clean cuts, soft, muted tones and lines form a tasty blend of classicism and relaxation, dedicated to daily use, and addressing all. Armani says: “I think the style is the one true luxury that we can afford, even when we do not have much money.” That’s why he does not want to leave anyone, offering an extremely large cloakroom, ranging from 100 to 65,000 euros.

In 1981, he created a second line: “Emporio Armani”, younger and more accessible, and the empire is expanding year by year: Emporio paves the way for a series of ramifications of mind Armani. Children can dress in Armani Junior, and adolescents at Armani Exchange A / X. The 80s saw the emergence of Armani Jeans and Armani Classico 90s. Each line is a new variation of the democratic elegance so dear to the creator.

Armani, large intuitive, will be the first among designers to anticipate the commercial potential of Hollywood. It includes a bankable actor wearing one of his sets is better than all advertising campaigns. That is why it will film one of its preferred modes of communication on the red carpet as on the screen. In 1981, therefore, we discover in “American Gigolo” Richard Gere an emptying her wardrobe to find the perfect set, signed Armani. Similarly, “Annie Hall,” “The Untouchables,” “Shaft,” “Batman The Dark Knight” will all designer of the master’s hand, which simultaneously becomes the official outfitter of many players.

But the conquering spirit of Giorgio Armani pushed him to go much further. In fact, the dress area, if the starting point of his company, today only represents a tiny part. The designer is interested in all creative fields, and will be the first to develop the concept of “lifestyle” so popular these days.

He opens his horizons in 1980, signing a contract with Helena Rubinstein to create fragrances. It is the perfume industry which made our fashion so powerful today, and the famous “Acqua di Gio” is for years the best selling male world. With this experience, Armani launches lines of accessories, underwear, and swimwear in 1982. And the rest following at a feverish pace: Armani Occhiali (glasses) in 1987, first Emporio Armani Express restaurant in 1989 Emporio Armani Orologi (watches) in 1997, not to mention the cosmetic lines, bags, jewelry, home products…

Licenses are granted a vengeance, Armani and even gives some fantasies: in 2005, for example, he designed in tandem with Mercedes Benz CLK Cabriolet model by Giorgio Armani, limited edition; likewise, it will partner with Samsung to create two models of laptops.

He had only the world of Haute Couture to win, and it’s done in 2005 with the line Giorgio Armani Privé, which had a considerable media attention during his presentation in Paris. Our tailor made a beautiful turn of legerdemain in sticking to its very pragmatic conception of couture in the world yet so abstract podiums. Today, his work rewarded many times by the CFDA and even the Legion of Honor, is inscribed in the history of the 20th century, the ultimate reward for the one who declared himself “True elegance is not that that is noticed, but that which is remembered. ”

 

Gallery

Giorgio Armani

Giorgio Armani

Source: en.wikipedia.org

Giorgio Armani Biography

Giorgio Armani Biography

Source: www.thefamouspeople.com

24 Hours With Giorgio Armani : Harper’s BAZAAR

24 Hours With Giorgio Armani : Harper's BAZAAR

Source: www.harpersbazaar.com.au

Giorgio Armani

Giorgio Armani

Source: en.wikipedia.org

Giorgio Armani Biography

Giorgio Armani Biography

Source: www.thefamouspeople.com

Giorgio Armani in 24 Hours

Giorgio Armani in 24 Hours

Source: www.harpersbazaar.com

Giorgio Armani Thinks Men Shouldn’t Dress So Gay …

Giorgio Armani Thinks Men Shouldn't Dress So Gay ...

Source: people.com

Why is it not OK for gay men to look gay, Mr Armani …

Why is it not OK for gay men to look gay, Mr Armani ...

Source: www.telegraph.co.uk

Giorgio Armani

Giorgio Armani

Source: perfumesociety.org

How Giorgio Armani Redefined Menswear

How Giorgio Armani Redefined Menswear

Source: therake.com

Giorgio Armani’s Italian Plant Expects Layoffs – WWD

Giorgio Armani’s Italian Plant Expects Layoffs – WWD

Source: wwd.com

Everything you need to know about Giorgio Armani

Everything you need to know about Giorgio Armani

Source: www.gqindia.com

Giorgio Armani Biography

Giorgio Armani Biography

Source: www.thefamouspeople.com

Giorgio Armani Biography

Giorgio Armani Biography

Source: www.thefamouspeople.com

Giorgio Armani Restructures Brands, Rethinks Distribution …

Giorgio Armani Restructures Brands, Rethinks Distribution ...

Source: wwd.com

Armani faces $75 million discrimination lawsuit

Armani faces $75 million discrimination lawsuit

Source: www.nydailynews.com

ICONA DI STILE: GIORGIO ARMANIICON OF STYLE: GIORGIO …

ICONA DI STILE: GIORGIO ARMANIICON OF STYLE: GIORGIO ...

Source: www.thethreef.com

Giorgio Armani on dressing Grace Jones

Giorgio Armani on dressing Grace Jones

Source: www.1843magazine.com

Love Is Love : 7 Men You Admire But Din’t Know Were Gay …

Love Is Love : 7 Men You Admire But Din't Know Were Gay ...

Source: trendpolice.com

Giorgio Armani abolisce le pellicce

Giorgio Armani abolisce le pellicce

Source: www.rollingstone.it