Fashion Has Its Reasons Which Reason Does Not Know…

Fashion has always helped define the human condition. Fashion designers are meteorologists predict or forecast what the public will need and offer him some clothes to protect, expose or simply fun.

This is what makes the world of fashion so fascinating. We are captivated by the theater of everyday life. Some act, but most people prefer to watch; fueling our dreams and fantasies of glamor, fashion today replaced the cinema. It leaves us the choice of roles, a choice that has never been so wide.

Certainly the market is saturated? some say even flooded – but that does not stop the dream. Each year the number of students entering the fashion schools around the world is constantly increasing. Between 8,000 and 10,000 registrations in the last census…

Today fashion is based on ideas, individuality and authenticity. More than ever, designers are turning to their roots: they wonder about their origins, their identity and reasons why to create, but above all on their signature style and their values. To survive in today’s fashion world, these are the ingredients that the customer research, he wears clothes or he just looks.

Marketing strategies, advertising and the media do not guarantee the success of the next season. The competition has never been so harsh and diverse candidates.

By definition fashion is not that change. It relates many other things that the clothes we wear. It is an illusion, contributes to our well being, feeds our insecurities but boosts our confidence. However, the most important change of the past 20 years is undoubtedly the democratization of style. The style reflects the personal choices and fashion today precisely embodies the personal style.

Fashion is fashion shows, designers but also the disorder of cities, the contrast of the country, the diversity of the street. The constant renewal of sounds, smells, tastes and visual surprises made fashion one of the most effective universal languages of today.

So long live the way!

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