Ethical Fashion H& M

Have you seen the line conscious of H & M this summer?

Do you think they are really made in eco-friendly materials such as organic cotton, recycled polyester, recycled polyamide and Tencel? … And what are they?

Maybe it’s just a way to justify the price so exorbitant?

Maybe we give the contribution… we buy and then consciously?

The video with Vanessa Paradis is convincing… but not enough to want to know more of us curler…


During the production process the cotton can undergo machining with products, such as for example azo dyes that create skin allergies and intolerances and some release carcinogenic aromatic amines.

Here then why choose clothing, especially underwear of certified cotton yarn with the Oeko-Tex mark, which guarantees the use of cotton without pesticide treatment, a production chain that meets high standards and that face so that the cotton used remains the pure as possible.

Source: lacasaecologicaroby



In this case yarn are derived from clothing recycled and naturally from yarns produced with polymers derived from the recycling of plastic bottles (PET).

The Japanese company, a joint venture with Jinggong Group Holding, is launching in China, in Zhejiang province, a new plant for the production of recycled pes that will run from 2014. The plant’s production capacity will be 20,000 tons / year in the initial phase which will increase to 70 thousand once fully operational.

Personally when I hear CHINA… I worry a bit ‘for regulatory … .they always way to improvise in their own way!

There dauna hand to read labels, without falling into deception.


Simply nylon synthetic … ..I are bad for your skin, do not let it transpire and what is in it these fibers then remains on the skin, think of the children!

Synthetics are bad for your skin, do not let it transpire and what is in it these fibers then remains on the skin, especially when it comes to the delicate skin of children.

There are various ways to defend their skin, among which is that of cotton choice … so beautiful word RECYCLED POLYAMIDE … it’s just catchy!

The TENCEL®- the eco fiber?

Or LYOCELL, contrary to conventional cotton the use of water and pesticides plays no role in the production of eucalyptus. It can grow in marginal agricultural areas that can not be used for the production for food purposes. The crucial advantage is that for the yield of TENCEL fibers is ten times higher than for the conventional cotton fibers.

6 square meters of land are needed for a ‘single cotton T-shirt while the same surface can be produced up to ten TENCEL® shirts on the
INTERNETSAILORS. This topic is becoming increasingly important in a world where the population is growing rapidly while the land is a limited resource.

The production process is less polluting: also the solvents used are non-toxic, in addition to being completely recyclable. However, although the lyocell tencel or is biodegradable, if placed in a landfill does not decompose completely. In any case, by special studies, it appears that it is able to decompose in only 8 days in certain environments.

H & M is trying, and invites us to reflect … ..

We should invent a FASHION ETHICS ©. … Continues.