Now for the fall when other designers are betting on the gray and gloomy colors make DNA Groove exactly the opposite. With an obvious wink to the 60 ‘s modsera and a color spectrum as wide as imaginatively, none allowed to be charmed by the brand’s playfulness. Behind the design for the Swedish market, says the Italian Alessandro Detassis, who runs the shop Igor the Dog in Gothenburg. Homayra case with DNA Groove is to put a little more color on the Swedes and have had their clothes worn by, among other things. drummer in the Soundtrack of Our Lives and Sebastian.
The clothes are sewn in a factory in Vicenza, Italy, and sewn in only a few copies which makes the probability that you meet with a like almost non-existent. When it comes to shirts, you can if you want fabulous to get a shirt sewn for your convenience. The fit and the design is the same, but it is possible to choose different color combinations. It takes three to four weeks and costs nothing extra for an already underlay shirt. A shirt costs between 599 and 699 SEK depending on quality and variety. The slightly upmarket shirts sewn in Egyptian cotton, which makes the shirt.
Besides the shirts do DNA Groove even jeans, suits, merinoullströjor, t-shirts, hoodies and ties. The costumes are clearly modsinspirerade with high closure. Imagine the Beatles and Carnaby street during the swingig 60 ‘s! They are sewn in mohair and is available in many different patterns and colors. The price is between 2500-3500 kr. Jeans cost $649 and the pants is between 699-799. Merinoullströjorna costs $799, while luvtröjorna costs 399 SEK Ties costing between $299-399, but then you can also get them custom made to your liking. Of course, they are made of 100% silk.
NA Groove can also be purchased in Stockholm on Rat Malla and for our dear neighbors in the West on the deal Together in the mountains. Alessandro hope to soon be able to open a shop in Malmö.