Christopher Bailey is the designer of the largest British luxury brand Burberry. Born in 1971, Bailey studied fashion at the Royal College of Art in London, where he graduated with a master in fashion in 1994.
Teenager is his teacher at the college of Sowerby Bridge Halifax had suggested he send his drawings at the Royal College of Arts in London. Result: a grant that allowed the young man to join the école. Christopher Bailey then went to New York and worked for Donna Karan before becoming senior designer of Gucci women’s collections in 1996.
When he arrives at Burberry in 2001, he began to strip Prorsum – the company’s Design range – synonymous with the brand of tiles. It thus makes a clear message about its intentions regarding the brand’s direction while proving its commitment to make it last. In just six years, he transformed this old house into a modern brand languid glamor, a bit provocative ‘. In short, infinitely desirable.
Of the first seasons where the young designer is responsible for Burberry, it creates a lively enthusiasm for both men and women collections. Fanatic quality and detail, overseeing the creation of each piece to its finish, interested in all the little things such as the size and color of the stitching.
This rigor associated with its interest and practical knowledge of fashion, has played a crucial role in the new directions it has implemented at Burberry. Although originally contemporaries, his clothes keep one foot in the past of the company, both for women than for men. He managed to mix these subtle influences on his personal vision of fashion.
It defines the English style in a very personal way, sticking with his vision of Burberry. “It’s a unique spirit, a singular way to blend the worlds, to mix tradition and eccentricity, aristocracy and street culture. All with great respect for craftsmanship and elegance never arrogant. This spirit also corresponds perfectly to the definition of Burberry! ”
Prorsum, motto of the brand, is a term that in Latin means “forward”; a concept that fits like a glove in this still young designer, already considered a key player in British fashion.
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