Synonymous with elegance and bohemian dress code in the Italian label Missoni seduces women eager racy sensuality and authenticity. masterfully led by Angela Missoni, this claw (known for its colorful graphics) became custodian multiple lines drawing its lifestyle…
Angela Missoni was born in 1958 in Milan. She is the third child and Ottavio Missoni Rosita Jelmini and therefore from birth intimately linked to the history of the great Italian fashion house Missoni. His parents, who met at the 1948 Olympics in London, who married in 1953, created the same year their company specializing in knitwear. For forty years, the couple will make technical innovations, experiments on abstract patterns and combinations of bold colors. The multicolored prints, zigzags and stripes will quickly become the characteristics of the brand.
From the age of 18, Angela begins to draw with her mother, the latter detecting at his daughter a real gift for creating (for 20 years, the young woman working in the family business, like his two brothers Vittorio and Luca). She then Marco Maccapani wife, who is a producer of media events (eg fashion shows ) then becomes the mother of Margherita in 1983, Francesco and Teresa in 1985 in 1988. Supported by her family, she launched her own label in 1993. When his parents stop to draw, Angela Missoni naturally takes the torch and became artistic director of the line of ready-to-wear.
She brings back the day the flagship models of the house adapting to a younger clientele, and brought the name of his family in the 21st century.Between technical innovation and vintage cult, Angela Missoni revisits stripes, patchworks, zigzags and Greek motifs, figurative or abstract. His unique style is called by the American press style “all put together” because stripes and zigzags boldly mix, as are patterns inspired by nature, art or architecture.
Angela Missoni grew up in Lombardy, a land of forests and hills, the beauty of nature varying with the seasons marked the designer. She said besides itself the colors is his trademark. Remember that it is as masters of color that Missoni is recognized worldwide in the ready-to-wear luxury…
For the fiftieth anniversary of the house Missoni, in 2003, a major retrospective was presented at the Museum of Antwerp fashion, Vienna, Milan, Tokyo and finally to London at the prestigious Victoria and Albert Museum. In 2006, a new exhibition showcasing the artistic adventure of the house Missoni was orchestrated by Luca Missoni. One could admire pieces from the private collection of Ottavio Missoni, which were added over 100 current parts. The same year, the three generations are rewarded Missoni New York: Rosita, Angela and Margherita and receive “Glamour Women of the Year Award” by Glamour Magazine USA.
It’s even in 2006 that the house Missoni launches perfume line in the international market ( “Aqua”), the campaign took place in the family home in Sardinia. It is Margherita, aged 24 and now actress in New York, who embodies Missoni woman, a woman who loves life and is full of energy and vitality.
The packaging of this perfume is remarkable: the bottle, rounded like a pebble, invites to caress, while in the background are hints a zigzag pattern (Missoni requires), as if it were discovered the seabed bottom of the Mediterranean sea…
Now the Missoni house radiates internationally, the latter being implemented not only in Italy but also in Europe, the USA, Hong Kong, Japan, Russia, the UAE and even China. Many celebrities like to dress in Missoni: Sandra Bullock, Eva Mendes, Rachel Blanchard, Debra Messing, Madonna, Jennifer Lopez, Sharon Stone or Sheryl Crow.
In his shows, Angela Missoni likes to call Kate Moss, Gisele Bundchen and most recently Natasha Poly, while entrusting the development of its models to renowned photographers such as Mario Testino, Mario Sorrenti or Mert & Marcus.
Today, Angela Missoni continues to make with his brothers the development of the Missoni empire. In addition to the lines woman, man and sport, cosmetics, accessories and home line Missoni now has its chain of hotels. The architect Matteo Thun imagined them as he had designed most of the Missoni boutiques.
On the occasion of the last parade autumn / winter 2008-2009, Angela Missoni seems to expand the vocabulary of the family brand beyond the famous mesh. The zigzag motif appears again, but more often as a lining of jackets and coats. The miracle of colors always operates fully, ensuring the success of the Missoni home for years to come.
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